Purpose-driven leadership begins with understanding your "True North" — the deeply-held beliefs and values that guide your actions and decisions. True North is the internal compass that keeps you grounded when faced with challenges and distractions, providing clarity and direction. A strong sense of personal purpose is critical for leading others effectively. It fosters authenticity, inspires trust, and creates a vision that others can rally behind. Leaders who know and act in alignment with their purpose tend to build more resilient, high-performing teams and organizations.